Marketing and Sales Management Group Launches New Services
Released on = August 22, 2007, 9:35 am
Press Release Author = Brian Grinonneau
Industry = Marketing
Press Release Summary = Professional sales appointment setting company expands offerings
Press Release Body = Toledo, OH-Marketing and Sales Management Group, MaSM, is expanding its sales appointment-setting service to enhance the productivity of sales teams in a wide variety of businesses. Up to this point, MaSM has concentrated primarily on sales lead generation services for mortgage and telecommunications companies.
Norm Rapino, president, said, "Sales people dislike making cold calls and prospecting and sales performance suffers. They want warm leads. We solve those problems by using professionals to call and set qualified appointments with decision makers allowing the sales rep to greatly improve sales results."
MaSM strategists meet with sales management members to determine their needs. A professional appointment setter is then paired with a client's sales rep to form a sales team. MaSM studies show that with this team approach, a salesperson can double sales productivity.
One of the main benefits of the MaSM service is it can be offered to clients at zero net cost. Rapino says, "By reallocating resources, and realizing new sales productivity, businesses can enjoy a zero net cost and a big return on investment."
MaSM is now introducing its service to newspaper companies, insurance agencies, TV and Radio stations, cable companies, and service providers to name a few.
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